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Inside the Atelier, How Repair Has Become Luxury’s Quiet Status Symbol PR News Blog
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Inside the Atelier, How Repair Has Become Luxury’s Quiet Status Symbol PR News Blog
An aged leather bag is threaded through a delicate saddle stitch by a Hermès artisan in a brightly lit studio in Florence. It’s a business strategy, not a nostalgic restoration. The industry is changing its definition of luxury one stitch at a time. Repair services are being promoted by major fashion houses as a mark of honor. Chanel promises five-year aftercare for bags bought after April 2021 as part of its expanded “Chanel & Moi” initiative. …
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