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Ford Picks "Fathom" for Its Affordable Truck Name, Starts at $28,350
Ford says the standard-range model includes BlueCruise, bidirectional charging and a built-in navigation system as it targets the affordable EV pickup market.
- On Thursday, Ford announced its upcoming midsize electric pickup will be called the Fathom, with a starting price of $28,350. The vehicle represents the first model built on the company's new Universal EV Platform.
- CEO Jim Farley called the project a "Model T moment" for the automaker, which is gambling on the truck form factor after taking a $19.5 billion writedown on canceled electric projects last year.
- Delivering at least 300 miles of range, the Fathom utilizes prismatic LFP cells from BlueOval Battery Park Michigan and features bidirectional power with native Apple Maps integration.
- Pre-Orders for the Fathom open in early 2027, with customer deliveries beginning that fall, positioning the base model just under $30,000 to compete in the affordable EV market.
- Using the Universal EV Production System, the Louisville Assembly Plant will complete Fathoms 40% faster than current vehicles, competing against the Jeff Bezos-backed Slate and Chevy Bolt.
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Get Your Hands On The New Ford EV For Just $28,3501 MSRP
Ford is still playing its forthcoming midsized electric pickup truck close to the vest, but the EV finally has a name: Fathom. The post Get Your Hands On The New Ford Fathom Electric Pickup Truck For Just (Checks Notes) $28,3501 MSRP appeared first on CleanTechnica.
·California, United States
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Coverage Details
Total News Sources57
Leaning Left13Leaning Right3Center25Last UpdatedBias Distribution61% Center
Bias Distribution
- 61% of the sources are Center
61% Center
L 32%
C 61%
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