Inside Coca‑Cola’s 2026 growth playbook: Digital, innovation and change

How Coca-Cola aims for a "new decade of growth" - RetailDetail EU

Coca-Cola recorded organic growth of 5% in 2025 and hopes to maintain this pace in 2026. However, this represents a slowdown, as traditional beverages are facing headwinds. The giant is therefore focusing on digital transformation and "bold" product launches.

Inside Coca‑Cola’s 2026 growth playbook: Digital, innovation and change

Coca‑Cola outlines its 2026 growth strategy, detailing leadership changes, digital transformation, innovation priorities and local marketing plans. Learn how the drinks giant aims to sustain momentum and navigate shifting consumer trends.