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Inside BMW’s New Debrecen Plant: Where the iX3 and Neue Klasse Come Alive

Summary by BMW BLOG
Just a few days after BMW unveiled the new iX3 to the world in Munich, we headed to Debrecen, Hungary, to see where the SUV is actually being built. Plant Debrecen is not just BMW’s newest factory; it’s the first built entirely for the Neue Klasse era and the model on which the brand’s future production network will be based. The timing felt symbolic. In Munich, the iX3 made its global debut as the first Neue Klasse SUV, marking the start of a n…
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BMW will start producing its iX3 electric model in its new Debrecen plant from October, with which the company would regain its lost positions against Chinese competitors in the electric car market, <a href="https://www.reuters.com/business/retail-consumer/bmw-start-ix3-production-plant-hungarys-debrecen-next-month-2025-09-17/" target="_blank" rel="noopener">Reuters</a> reported.

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Automaker BMW is on the home stretch for the launch of the first New Class electric car. Series production of the new iX3 will begin at the end of October at the equally new BMW Group plant in Debrecen, Hungary. This marks the official start of operations at the newest and most innovative production site in the global production network. "With the start of series production of the BMW iX3, a new era in automobile production begins. We planned an…

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According to most experts, the iX3 SUV, which BMW will begin production of at its Debrecen factory within weeks, could outsell Tesla's flagship, the Model Y.

·Hungary
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BMW BLOG broke the news in on Tuesday, September 16, 2025.
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