US EditionInside 3 premium publishers’ Apple News strategies
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Inside 3 premium publishers’ Apple News strategies
Between changes to Google search, the evolution of AI queries and algorithmically-driven social feeds, finding new audiences is harder than ever for publishers. Apple News offers something many of the other tech and social platforms don’t: a highly-engaged, quality audience keen to read. But publishers have been burned badly by platforms in the past. Many are cautious about crafting strategies specifically for yet another channel. The dilemma is…
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