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Influencers, Content & Ads Drive TikTok Shop Sales, Study Shows

A recent study published in the Journal of Economics Education and Entrepreneurship has shed light on the significant impact of influencer marketing, content marketing, and online advertising on purchasing decisions, particularly in the context of e-commerce platforms like TikTok Shop. Conducted by Fitrotul Amaliyah from Universitas Muhammadiyah Sidoarjo, the research provides valuable insights… Source
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thefinancialanalyst.net broke the news on Sunday, March 15, 2026.
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