US EditionInfluencer Collaborations: How to Build Powerful Partnerships
Summary by Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer
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Influencer Collaborations: How to Build Powerful Partnerships
When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions were usually imposed on any influencer marketing campaigns being carried out. Fast forward to today, […] Influencer Collaborations: How to Build Powerful Partnerships appeared first on NealSchaffer.…
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