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Indonesia e-commerce firm Bukalapak to stop selling physical goods as competition mounts

  • Indonesian e-commerce firm Bukalapak will stop selling physical items on its marketplace due to tough competition from TikTok's Tokopedia and Sea's Shopee in Southeast Asia's largest economy.
  • Bukalapak will only sell virtual products such as mobile phone credits and streaming vouchers after February 9, when customers can make last orders for certain items.
  • Bukalapak reported a loss of 593.23 billion rupiah in the first nine months of 2024, indicating financial difficulties amid competition.
  • The company stated it is committed to making the transition to virtual products as smooth as possible for sellers.
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Bukalapak announced the closure of its marketplace services starting today. They will focus on selling virtual products.

·Jakarta, Indonesia
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British Chamber of Commerce in Indonesia broke the news in on Monday, January 6, 2025.
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