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A ’60s-Flavored Band Blew up on Spotify. They Are Not Actually Real.

ONLINE PLATFORMS SUCH AS SPOTIFY AND THE BAND'S SOCIAL MEDIA CHANNELS, JUL 8 – The Velvet Sundown revealed its music as AI-generated after initial denial, gaining nearly 1 million monthly Spotify listeners amid a debate on AI's impact on music authorship

  • On June 5, The Velvet Sundown unveiled their first album, Floating on Echoes, and rapidly gained over one million monthly listeners on Spotify despite the band being non-existent.
  • The group’s music was created using artificial intelligence, prompting skepticism and questions about the band's legitimacy and AI's growing role in music.
  • Critics and some fans debated the AI-generated music's artistic value, with some calling it dull while others praised its catchy elements and ongoing artistic provocation.
  • Deezer excludes 100% AI tracks from recommendations to protect artists, noting nearly 20% of music on its platform is AI-created, highlighting tensions in streaming remuneration.
  • The Velvet Sundown's viral presence raises concerns about AI's impact on human artists and the music industry, fueling calls for transparency and regulatory measures for AI usage.
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Right

On Tuesday, the group's profile revealed that "The Velvet Sundown" was a "artificial provocation." Thus, all the characters, stories, voices and lyrics were created using AI tools. Previously, it had been speculated for days whether the group was real. Spotify did not comment directly on Velvet Sundown at the request of the news agency AFP. One speaker explained that the company "does not prefer music created with AI tools."

·Vienna, Austria
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Left

A band that doesn't exist at all: Spotify advertises with The Velvet Sundown. Generating a band on the computer lowers the costs. Computers are commonplace in the music. Why the excitement?

Center

The Velvet Sundown, followed by 1.1 million fans on the Spotify music streaming platform, acknowledged that it was generated by artificial intelligence (AI), confirming the suspicions they had about this very young rock band, which...

·Romania
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Lean Left

In order not to have to pay royalties to real musicians, AI-generated music on streaming platforms now accounts for 20 percent of the market share

·Vienna, Austria
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Futurism broke the news in on Monday, July 7, 2025.
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