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India’s retail credit market reshaped by younger, more digital and increasingly aspirational borrower: Equifax

From Gen Z consumers taking their first credit in their early 20s to women-led micro-ventures and rural borrowers moving beyond farm credit, India’s retail credit market is being reshaped by a younger, more digital and increasingly aspirational borrower, according to a Equifax India report.

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The Hindu Business Line broke the news in Chennai, India on Wednesday, September 9, 2026.
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