Index Exchange, Gracenote partner on programmatic CTV integration

Index Exchange, Gracenote partner on programmatic CTV integration

(Stock photo by Kelly Sikkema via Unsplash) Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday. The collaboration embeds Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls into Index’s programmatic infrastructure, offering both publishers and advertisers new ways to manage streaming TV campaigns. Gracenot…

Index Exchange teams with Gracenote to deliver context-aware programmatic streaming

Mumbai: Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), has partnered with Gracenote, the content data business unit of Nielsen, to deliver the industry’s first SSP integration of Gracenote contextual intelligence. With this development, Index also becomes the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform. Major publishers a…

Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV

Collaboration marks the first SSP integration of Gracenote IDs, enabling show-level transparency, brand suitability, and post-campaign reporting Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed…

Index Exchange and Gracenote team to enhance contextual intelligence in programmatic streaming TV

Index Exchange Inc. (Index), the independent supply-side platform (SSPs), and Gracenote, the content data business unit of Nielsen, announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform. Major publishers already use […] The post Index Exchange and Gracenote te…