Indie Live Music Sector Booms to $153B, Yet 64% Venues Struggle

Indie Live Music Sector Booms to $153B, Yet 64% Venues Struggle

The independent live music sector has emerged as a significant economic force, contributing a substantial $86.2 billion directly to the U.S. GDP in 2024, surpassing the economic impact of the beer, gaming, and airline industries. When factoring in fan spending on local businesses, the total economic output of the indie live sector reaches $153.1 billion. This data, drawn from the first national… Source

Indie live sector contributed $86.2bn to US GDP in 2024 – study

The independent live sector contributed $86.2bn ($63bn/€74bn) to US GDP (Gross Domestic Product) and generated $153.1bn in total economic output in 2024, according to a study from the National Independent Venue Association (NIVA). The sector also supported 908,000 jobs, employed 316,000 directly, paid $51.7bn in wages and benefits, and returned $19.31bn in tax revenue across all levels of government. While the majority of median venues employ ju…

Report lays bare struggles of US independent live music business

The US-based National Independent Venue Association (NIVA) has published its first national economic impact study, ‘The State of Live’. It makes the case for the importance of grassroots venues to their local communities and economies, but also highlights the financial struggles facing nearly two thirds of them. The bright spots: independent venues, festivals and promoters […] The post is from Music Ally.

Independent Stages Generate $153.1 Billion in Economic Activity, NIVA Study Finds

The National Independent Venue Association (NIVA) revealed the results of its first-ever comprehensive national economic impact study, 'The State of Live.'

NIVA State of Live study released as convention begins

The NIVA State of Live study was released Monday as the independent venue and promoter trade group's annual convention began in Milwaukee. The post NIVA State of Live study released as convention begins appeared first on Hypebot.