Increase of evangelicals in class A challenges researchers - 23/04/2025

Photo: Marcello Casal Jr. /ABr A new study by Mar Asset Management points out that evangelicals should represent 36% of the Brazilian population as early as 2026. In 2022, that number was 32%, and the projection continues on an upward curve. Currently, this religious group accounts for about 1 in 3 Brazilians, and the number continues to grow. The research analyzed data from the IBGE, the Federal Revenue Service and the National Congress, combin…

For a long time, the idea prevailed in the academy that the growth of evangelicals in Brazil would be directly linked to the economic deficit, low education, and precarious social conditions of supporters. Recently, however, phenomena such as the creation of VIP areas for celebrities at the Lagoinha Church, located in Alphaville - a neighborhood known for luxury condominiums - challenge this classic interpretation. How to explain this change? Re…