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IN XI'AN Partners with ChaHalo to Bring Xi'an Culture to New York
IN XI'AN and ChaHalo's event attracted over 90,000 new followers on social media and featured interactive activities to immerse New Yorkers in Xi'an tea culture.
- IN XI'AN partnered with ChaHalo to present a tea-themed event titled 'When Two Cities Meet: A Shared Journey Through the Aroma of Tea' in New York City.
- IN XI'AN designed the campaign to export Xi'an culture internationally, using tea and everyday life to invite New Yorkers to experience its contemporary culture through social connection.
- Centering the outreach on A Yong and landmarks, the event featured in-store 'Tea-code Giveaways' and 'Shop, Snap and Share,' with Statue of Liberty imagery on souvenirs.
- Gaining more than 90,000 followers, IN XI'AN invited influencers and KOCs, with the top-performing video surpassing one million views.
- Looking ahead, IN XI'AN plans to experiment with future content formats and cooperation approaches, framing the campaign as a replicable model while online communities build meaningful cultural bridges.
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53 Articles
53 Articles
Coverage Details
Total News Sources53
Leaning Left5Leaning Right6Center23Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
15%
C 68%
R 17%
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