US EditionIn surprise twist, Armani's will instructs heirs to gradually sell fashion brand or seek listing
- Giorgio Armani died on September 4, 2025, leaving his fashion house to his foundation, family members, and longtime collaborator Leo Dell'Orco.
- His will instructs heirs to sell a 15% stake within 12 to 18 months, prioritizing buyers like LVMH, EssilorLuxottica, L'Oréal, or similar firms amid an unstable luxury market.
- An additional 30% to 54.9% share is planned to be sold during a period spanning three to five years following his passing, reflecting a phased transition aimed at safeguarding the brand’s value and heritage.
- According to Armani's will, upcoming collections are to reflect essential, modern, elegant, and understated designs that focus on detail and practicality, with the final Armani collections set to premiere at Milan Fashion Week beginning September 23.
- This phased sale plan suggests controlled integration into major luxury groups while preserving Armani's creative control amid tightening profit margins and shifting market conditions.
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143 Articles
Open the wills of the designer: 100% to the Foundation that will have to surrender 15% within 18 months. To comrade Dell'Orco 40% of the voting rights. The assets left to the grandchildren and sister
Heirs of Italy's fashion icon Armani face sale-or-IPO choice
ROME, Sept. 12 (Xinhua) -- Italian fashion designer Giorgio Armani, who died last week at the age of 91, has set out in his will a detailed plan for the future of Giorgio Armani S.p.A., his fashion group with annual revenues of about 2.3 billion euros (2.7 billion U.S. dollars) and some 10,000 employees. Read full story
Bernard Arnault, CEO of LVMH, said he was "honored" that his group had been designated by Gorgio Armani in his will as a possible partner.
Armani’s will sets the stage for the sale of his fashion empire in a surprise twist.
Late designer Giorgio Armani instructed heirs to gradually sell the revolutionary fashion house he created 50 years ago or seek a market listing, his will said, setting off a race to control one of the world’s best-known brands and a major shift for a company highly protective of its independence and Italian roots. The designer, known in the industry as “King Giorgio”, died on September 4 at 91 with no children to inherit his fashion empire, whi…
Armani's will surprises with instructions to sell brand or list on stock market
Giorgio Armani's will has surprised fashion watchers as it contains instructions to gradually sell off his company to a luxury brand or seek a listing on the stock market, in seeming contrast to his fiercely independent stance throughout his career.
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