US EditionIn protein-deficient India, McDonald's, Bollywood and cricket fuel wellness craze
Companies and celebrities promote protein as essential nutrition amid 73% deficiency in India; high-protein dairy market grew 9.4% to $1.5 billion in 2024, officials said.
9 Articles
9 Articles
McDonald’s releases protein-heavy burgers in India
McDonald’s released new protein-heavy burgers in India, where almost three-quarters of the country’s nearly 1.5 billion people have a protein-deficient diet. Religious sensitivities mean that beef is banned in much of India — McDonald’s itself has neither beef nor pork on its menu there — while chicken remains too costly for many low-income households. As part of the government-backed project, Bollywood superstar Ranveer Singh as well as several…
Colorado Springs Gazette
In protein-deficient India, McDonald's, Bollywood and cricket fuel wellness craze
By Dhwani Pandya and Praveen Paramasivam
More than 90% of Indians are unaware of the recommended daily amount of protein, which aggravates the deficiency of this nutrient. According to a survey cited by Venuez.dk, 88% of consumers prefer brands that understand and respect their cultural background. This preference for authenticity has become a decisive factor in buying decisions. Photo by Bigstock McDonald’s has taken a strategic step to attract young consumers, especially Generation Z…
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