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In China, consumerism trumps nationalism despite tensions with the U.S. and Japan
Urban middle-class and younger Chinese consumers favor quality and lifestyle over nationalism despite diplomatic tensions, with foreign films and brands thriving amid economic anxieties.
- On Tuesday, February 10, 2026, Chinese consumers are prioritizing quality over nationalism, with analysts noting they are not choosing brands for patriotic reasons, but based on needs and lifestyle, said Jacob Cooke.
- The ruling Communist Party has long whipped up nationalist sentiment over Taiwan and Tibet, and recently condemned Prime Minister Sanae Takaichi's remark while restricting some trade with Japan.
- Long lines formed for Sushiro openings in Beijing and Shanghai, while Disney's Zootopia 2 earned more than 4.4 billion yuan, showing strong demand for foreign brands.
- Travel warnings and flight cancellations by state-owned airlines and travel agencies hurt tourism, with visits down about 330,400 in December, recent data show.
- Amid economic anxiety and pandemic fatigue, consumers favor value over patriotism as strong Chinese domestic brands and Ralph Lauren, New York-based fashion brand, gain market share recently.
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14 Articles
14 Articles
Consumerism Trumps Nationalism: Chinese Shoppers Embrace Global Brands
Despite tense political relations, Chinese consumers prioritize personal preferences over nationalist sentiment when purchasing foreign brands like Sushiro, Zootopia 2, and Ralph Lauren. As nationalism's influence wanes, urban middle-class and younger Chinese demographics increasingly choose products based on quality and taste rather than political allegiance.
·India
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In China, consumerism trumps nationalism despite tensions with the U.S. and Japan
Chinese consumers are prioritizing quality and value over patriotism, regardless of how testy relations become in recent diplomatic spats with countries like Japan and the United States.
·United States
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Total News Sources14
Leaning Left5Leaning Right1Center5Last UpdatedBias Distribution46% Left, 45% Center
Bias Distribution
- 46% of the sources lean Left, 45% of the sources are Center
46% Left
L 46%
C 45%
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