US EditionMeta Unveils New AI Ad Tools, Including Improved Video Generation Options
10 Articles
10 Articles
DECRYPTAGE - At the opening of the Cannes Lions, Facebook and Instagram's parent company unveiled new features based on the AI to allow advertisers to create their own advertising, while reminding them of their commitment to the agencies.
MiniMax Launches Hailuo 02 Video Generation Tool, Sets Cost Record - Digital Phablet
MiniMax Unveils Revolutionary Video Generation Tool Hailuo 02, Setting New Standards in Cost Efficiency In a groundbreaking announcement, MiniMax has launched its latest video generation tool, Hailuo 02, which claims to redefine the cost-effectiveness of global video models. This innovative tool is designed to streamline the video production process, making high-quality content more accessible to creators and businesses alike. Hailuo 02 incorpor…
TikTok AI Ads Mimic Real Creators And It’s Raising Eyebrows
TikTok AI, also known as Symphony, underwent a major upgrade to enhance its ad creation. What this update brings to the equation are brands making lifelike influencer-style advertisements using synthetic avatars. These AI figures can hold products, try on clothing, or demonstrate apps, behaving much like real creators. Advertisers simply input text prompts or images, and the system produces polished video content, ready for global deployment. Mo…
Meta AI's campaign blends into daily life with stories rooted in routine
For years, artificial intelligence in advertising has largely been framed as a functional assistant, efficient, helpful, and practical. But DDB Mudra’s new campaign for Meta AI in India takes a more culturally grounded approach. Instead of flashy demonstrations or futuristic scenarios, the campaign begins with a question every Indian has heard, asked, or answered in passing, 'Aaj kya karoge?' (What will you do today?) The idea was to reframe AI …
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