In AI and data, WPP Media revives a playbook it thinks it can finally win

In AI and data, WPP Media revives a playbook it thinks it can finally win

WPP Media might be light on new business wins, but it’s heavy on data.  That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has lost some of its heft in the eyes of CMOs, Lesser highlighted its data as the differentiator.  Related Insights Member Exclusive Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buyi…