Mastercard Signs with WPP Media, Ends 10-Year Partnership with Carat

WPP Media secures global media mandate for Mastercard

WPP Media has secured the global media mandate for Mastercard. This marked the end of the brand’s decade-long partnership with Carat, which had handled the account since 2014. The mandate includes services like global media strategy, planning and buying, across the brand’s more than 70 international markets. Additionally, Ogilvy has been brought on board as Mastercard’s global community management partner, with responsibility for building and ma…

Mastercard awards $180 million global media account to WPP Media

New Delhi: Mastercard has appointed WPP Media as its new global media agency, overseeing strategy, planning, and buying across more than 70 international markets.  The move, announced on August 18, 2025, ends a 10-year partnership with Dentsu-owned Carat. The account is valued at approximately $180 million, according to COMvergence estimates. Mastercard’s decision follows a competitive review managed by consultancy R3, though the company decline…

Mastercard appoints WPP Media to lead global media duties across 70+ international markets

Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70 international markets, following a competitive review.   The move ends the financial services brand’s decade-long relationship with incumbent Carat, a Dentsu company. As part of the appointment, WPP’s remit with Mastercard will also expand, with Ogilvy taking on global social responsibilities to manage and build online communities in key…

Mastercard signs with WPP Media, ends 10-year partnership with Carat

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with incumbent Dentsu’s Carat.WPP Media will spearhead Mastercard’s media buying, strategy and planning operations for over 70 markets, including Australia and New Zealand. The win is a welcome relief for WPP, with the holdco […]

WPP Media lands Mastercard account

The agreement ends the brand's decade-long partnership with Dentsu-owned Carat.