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Immersive experiences: the future of retail

Summary by dmnews.com
This article was first published in 2023 and was last updated June 27, 2025. Tension: We crave meaningful retail interactions—but treat novelty as a substitute for substance. Noise: Tech demos get mistaken for business models, and immersion gets mistaken for intimacy. Direct Message: Immersive retail only works when it deepens the shopper’s identity, not distracts from it. Read more about our approach → The Direct Message Methodology In October…
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dmnews.comdmnews.com

Immersive experiences: the future of retail

This article was first published in 2023 and was last updated June 27, 2025. Tension: We crave meaningful retail interactions—but treat novelty as a substitute for substance. Noise: Tech demos get mistaken for business models, and immersion gets mistaken for intimacy. Direct Message: Immersive retail only works when it deepens the shopper’s identity, not distracts from it. Read more about our approach → The Direct Message Methodology In October…

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dmnews.com broke the news in on Friday, June 27, 2025.
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