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Imitation: Mitigating AI Backfire

Summary by Newswise
Abstract Previous research suggests that artificial intelligence (AI) influences organizational resources through automation and augmentation. We extend this perspective by identifying backfire effects, driven primarily by technological uncertainty in AI implementation. We propose that imitation strategies can help microenterprises mitigate these challenges. Using a simulation methodology, the findings indicate that imitation is more effective t…
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Newswise broke the news in Charlottesville, United States on Wednesday, May 28, 2025.
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