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‘I’m an Adidas guy’: Jordan brand VP Howard White details how Michael Jordan’s mother changed the course of sports history

Summary by Cleveland
CLEVELAND, Ohio — Before the Jumpman. Before Air Jordan. Before a brand that generates billions annually and dresses generations of kids who never saw MJ play a single professional minute, Michael Jordan was an Adidas guy.

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‘I’m an Adidas guy’: Jordan brand VP Howard White details how Michael Jordan’s mother changed the course of sports history

CLEVELAND, Ohio — Before the Jumpman. Before Air Jordan. Before a brand that generates billions annually and dresses generations of kids who never saw MJ play a single professional minute, Michael Jordan was an Adidas guy.

·Cleveland, United States
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Cleveland broke the news in Cleveland, United States on Wednesday, March 25, 2026.
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