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I'm addicted to TikTok's weird little games. That's a good thing for its ads business.

I spent over eight hours on TikTok last weekend. Why? I’ve been busy playing dozens of TikTok’s new mini games — popping pimples, running an oil company, and giving very hairy women makeovers. If I open TikTok now, within a few flicks of the thumb through the main feed, I’m getting ads for “TikTok Minis,” one of the platform’s recent additions that includes both micro dramas and mini games. Micro dramas, bite-sized soap operas (sometimes made us…

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Business Insider broke the news in New York, United States on Friday, June 12, 2026.
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