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KFC Brings Fried Chicken and Fast Food to the Ski Slopes. Farinetti: ‘It’s Got Nothing to Do with It’ - Dining and Cooking

Summary by Dining & Cooking
“On the other hand, however,” Farinetti pointed out, “we Italian consumers ought to be a tad more cultured, to recognise our heritage, our cuisine based on just a few ingredients, and our excellent produce. On the Italian consumer’s side, however, there is a failure to explore their own roots, and a tendency to eat fried [...]

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Fried chicken and fast food arrive on the ski slopes, brought by the chain Kfc. And it is immediately polemical. On December 5 in Madonna di Campiglio and Cortina d'Ampezzo will open the...

·Milan, Italy
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They are not prejudiced against innovations, but I believe that the mountain environment and what tourists seek in an experience between the peaks are at the antipodes of fast food culture. It is not a question of bell tower or nationalism, but there is a clear difference between culture, identity and tradition that, I imagine, look for all those [...] The article Fast food on the slopes, Lollobrigida: "Yes to legitimate competition but mountain…

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In collaboration with Il Sole 24 hours we receive and publish the link of the following news. Opinion thanks the publisher for the multimedia partnership. /// Fried chicken and fast food land on the ski slopes, brought by the chain Kfc. And it is immediately polemical. On December 5 in Madonna di Campiglio and Cortina d'Ampezzo will open the... Link to the [...]

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Agenzia giornalistica Opinione broke the news on Monday, November 9, 2026.
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