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Ikea Replies to Tajani with a Social Campaign by Ogilvy:
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Ikea Italia brings on social media a real time marketing built on the polemics born from the words of the foreign minister on the length of skirts. At the center of creativity, a hanger "Bumerang Ikea" that supports a skirt and the message on the freedom to choose Ikea Italia responds to the words of Antonio Tajani with a social content conceived... L'articolo Ikea riplica alla gaffe di Tajani con una campagna social di Ogilvy: "Per non ritorno …
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