Ikea Opens Supermarket-Sized Stores to Get Closer to the Customer.

BNR Nieuwsradio

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Ikea is going to open supermarket-sized stores. In doing so, the international home furnishings retailer wants to get closer to the customer. The store will primarily sell accessories and, ‘if they are smart, Swedish meatballs too,’ says Dirk Mulder, retail expert at ING. But supermarket-sized stores also mean more competition for other chains on the high street.

Reformatorisch Dagblad

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IKEA plans to open a number of smaller stores in the Netherlands next year. A spokesperson for the furniture chain confirmed this following a report by the AD. The new stores, which will be the size of a supermarket, will sell items including tableware and lighting.

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HAARLEM (ANP) - IKEA plans to open a number of smaller stores in the Netherlands next year. A spokesperson for the furniture chain confirmed this following a report by the AD. The new stores, which will be the size of a supermarket, will sell items including tableware and lighting. The new smaller stores...

destentor.nl

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Ikea is allocating 40 million euros to the Netherlands to lower prices and is introducing small, supermarket-sized stores to get closer to the customer, says CFO Sandra Schouten. But why? "As soon as people have less to spend, they start looking more critically."

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Ikea is allocating 40 million euros to the Netherlands to lower prices and is introducing small, supermarket-sized stores to get closer to the customer, says CFO Sandra Schouten. But why? "As soon as people have less to spend, they start looking more critically."