US EditionBest Buy Teams up with Ikea for in-Store Kitchen and Laundry Room Shops
FLORIDA AND TEXAS, JUL 31 – Best Buy aims to boost appliance sales by showcasing Ikea kitchen and laundry designs in 10 stores amid tariff pressures and weak housing demand.
- Ikea and Best Buy announced a partnership to open 10 mini-showrooms featuring Ikea kitchen and laundry products inside select Best Buy stores in Texas and Florida this fall.
- This collaboration follows Best Buy's strategy to expand beyond electronics amid challenges like rising tariffs, soft appliance demand, and a sluggish housing market.
- Each Ikea shop-in-shop will cover about 1,000 square feet, offering curated kitchen and laundry setups with planning stations staffed by Ikea designers providing consultation services.
- Ikea U.S. COO Rob Olson stated in a Thursday press release that the collaboration aims to offer customers a convenient place to effortlessly plan their ideal kitchen, storage options, and laundry areas.
- The partnership seeks to enhance accessibility to home design and practical solutions, with two locations functioning as pickup sites where customers can collect Ikea orders directly at Best Buy stores.
42 Articles
42 Articles
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IKEA Is Opening Mini-Stores in Best Buys
IKEA is stepping out of its massive blue-box comfort zone. For the first time since its 1943 debut, the Swedish furniture giant will let shoppers buy its products somewhere other than its own stores or online—specifically, inside Best Buy locations. Starting this fall, small IKEA shops (think 1,000...
Ikea and Best Buy team up to create 'mini showrooms' in a 'one stop' shop
A NEW kind of shopping destination is being created in a partnership between Ikea and Best Buy. The new concept store will prioritize the two retailer’s most popular products, in a handful of test across the US. GettyA new kind of shopping destination is being created in a partnership between Ikea and Best Buy[/caption] The new concept store will prioritize the two retailer’s most popular products, in a handful of test across the USGetty It has …
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