How IKEA Is Doubling Down on Price Cuts to Attract Cost-Conscious Customers
- Ikea announced it will cut prices by 50% on select restaurant meals on weekdays starting July 10 in Canada and other countries until the end of August.
- The price cuts respond to economic uncertainty and high cost-of-living pressures, as Ikea aims to help consumers stretch their budgets and nourish their families.
- Alongside price reductions, Ikea plans to launch its first falafel dish and introduce new items inspired by Asian flavors to attract around 8 million new customers globally.
- Ikea faces challenges from sluggish demand and higher tariffs, with its global retail sales in China dropping to 3.5% in 2023-24, but COO Tolga nc said they aim to meet the silver economy's needs.
- These measures highlight Ikea's effort to sustain market share amid inflation and cautious spending while opening 58 new stores worldwide in fiscal year 2025 ending in August.
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How IKEA is doubling down on price cuts to attract cost-conscious ...
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