Does IKEA spell trouble for New Zealand furniture stores?
- IKEA is planning to open a new, smaller-format store at Harlow Retail Park in Harlow, Essex, on the former Homebase site, as part of its UK expansion.
- IKEA's expansion aims to create convenient and accessible locations for customers to shop, work, socialise and do their daily shopping, addressing the issue that some existing stores are too far away.
- The new store will offer home furnishing inspiration, a market hall, bespoke planning services, a compact on-the-go food menu featuring IKEA's signature meatballs, and the classic IKEA experience on a smaller scale.
- IKEA UK and Ireland CEO Peter Jelkeby stated that Harlow, Chester, and Norwich have long been areas of interest and that the company is looking forward to bringing the IKEA experience to these communities in a compact format this year.
- This new store will join IKEA's existing portfolio of 21 full stores in the UK, with opening dates yet to be announced, and the announcement comes ahead of the opening of the highly anticipated Oxford Street store this spring, and a city centre store in Brighton later this year.
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IKEA expands with new store opening in former Homebase at Essex retail park
IKEA is set to open a new Essex store as part of the retailer’s expansion plan to be closer to where customers live, work, socialise and do their…
·Basildon, United Kingdom
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