US EditionIHG’s Conversion-Friendly Brands Fuel Growth
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IHG’s Conversion-Friendly Brands Fuel Growth
ATLANTA, Georgia—IHG Hotels & Resorts (IHG) has seen a steady increase in conversion activity in recent years, with its total global conversion signings nearly doubling between 2023 and 2024. In the first quarter of 2025 alone, conversions accounted for around 60 percent of global openings and 40 percent of global signings for IHG. Jolyon Bulley, chief executive officer, Americas at IHG, said, “Owners’ growing interest in converting hotels to IH…
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