If it ain’t woke, don’t fix it: How Cracker Barrel lost its way

If it ain’t woke, don’t fix it: How Cracker Barrel lost its way

Cracker Barrel is enduring a public relations crisis, but contrary to what some claim, it’s not about “going woke.”  Unlike Bud Light or Target, whose recent controversies were deeply enmeshed in cultural politics, Cracker Barrel’s struggles derive simply from a management team that misunderstood what makes their brand beloved.  The company’s real blunder stems not…