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Ieps Tests Pascual's Cooperative Model While Coca-Cola and Pepsico Gain Ground in Mexico
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Taking a Boing with a tacos al pastor or with a plate of carnitas remains, for many consumers, a daily gesture that connects with Mexican popular food. For the Pascual Cooperative , that act summarizes a history of business resistance in a market where big corporates usually displace smaller players with financial muscle, aggressive logistics and commercial schemes designed to gain space quickly. Today, that resistance faces a new front. From 20…
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