US EditionIdris Elba, MrBeast, and untapped potential: How Cupra Kiro plan to transcend Formula E - BlackBook Motorsport
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Idris Elba, MrBeast, and untapped potential: How Cupra Kiro plan to transcend Formula E - BlackBook Motorsport
When BlackBook Motorsport last sat down with Cupra Kiro 12 months ago, the Formula E outfit was known as Electric Racing Technologies, or ERT for short. Since then, the team has changed its name not once, but twice, after securing a new owner, with Los Angeles-based private investment firm The Forest Road Company acquiring 100 per cent of the team in October 2024. It may be one of Formula E’s founding teams, but the Silverstone-based outfit has …
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