US EditionIcon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’ – Beet.TV
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Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’ – Beet.TV
MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or the next. But some agencies do find value in retaining their stand alone status. Icon Media Direct is one of them. Among the prized values of independence is the ability to avoid being forced into a niche like performance marketing as defined by outside forces rather than …
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