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Asda and Iceland Products Urgently Recalled over Safety Concerns - Liverpool Echo

  • Iceland Foods Limited recalled Daily Bakery 4 Sub Rolls on May 31, 2025, due to undeclared barley risk in the UK.
  • The recall followed identification that the product's label lacked barley, which may trigger allergic reactions in sensitive individuals.
  • Only packs with the Best Before date of June 2, 2025, are affected, and Iceland issued in-store notices and allergy group alerts.
  • Iceland has announced a recall for a specific date code of their product due to the possible presence of undeclared barley, advising customers not to consume it if they have a barley allergy or intolerance.
  • Consumers who bought the rolls can return them without a receipt for a full refund, while Iceland Customer Care offers further information via 0800 328 0800.
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Iceland recalls popular bakery item as 'do not eat' warning issued

Shoppers at Iceland have been warned not to eat a bakery item if they are allergic or intolerant to barley.

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The Irish Sun broke the news in Ireland on Thursday, May 29, 2025.
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