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Ica Stores Manipulate Food Prices: "Not Fair"

Summary by Omni
ICA stores are lowering prices on products included in PRO's food survey – only to then raise them again. Several of the ICA stores are then using the survey to market themselves as the cheapest. This is reported by TV4's Kalla Fakta.

5 Articles

Lean Left

Several Ica stores are lowering food prices ahead of PRO's annual price survey – and raising them again afterwards, reveals TV4's Kalla fakta. – I am so angry and disappointed at how we older people can be treated when we do a solid job, says PRO's chairwoman Åsa Lindestam.

·Stockholm, Sweden
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Lean Right

ICA stores around Sweden are lowering prices ahead of PRO's annual price survey. A couple of weeks later, they are raising prices again, according to a review of TV4's "Kalla fakta".

·Stockholm, Sweden
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Center

ICA stores are lowering prices on products included in PRO's food survey – only to then raise them again. Several of the ICA stores are then using the survey to market themselves as the cheapest. This is reported by TV4's Kalla Fakta.

·Stockholm, Sweden
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Left

ICA stores around Sweden cheat with their price tags. Before PRO's annual price inspection, they lower the price. When the investigation is complete, they often raise the price again,

·Stockholm, Sweden
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Several of Sweden's largest Ica Maxi stores are strategically lowering prices ahead of PRO's annual food price survey and then raising them again. An investigation shows that at least 23 stores manipulated prices during 2024 and 2025. The pensioners' organization PRO's food price survey, where prices for a bag of goods are compared between different stores, has been conducted since 1991. TV4's Kalla fakta has regularly downloaded price data from…

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Aftonbladet broke the news in Stockholm, Sweden on Wednesday, December 3, 2025.
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