IBM Selects Stagwell as Lead Creative Partner

IBM appoints Stagwell as lead creative partner (IBM:NYSE)

IBM names Stagwell lead creative partner; Code and Theory + Anomaly to power global brand campaigns and connected marketing.

IBM Selects Stagwell as Lead Creative Partner

Stagwell's cross-network model offers the creative ambition and marketing capabilities an enterprise technology provider demands.

IBM appoints Stagwell as creative partner

New Delhi: IBM, on Tuesday, appointed Stagwell as its lead creative partner. Stagwell’s Code and Theory and Anomaly will work together as a single, unified creative force, together providing world-class brand and campaign creativity. The development comes after IBM appointed Omnicom as its global media agency earlier this year. WPP Media was the incumbent on that account as well and had chosen not to defend it. According to news reports, Ogilvy,…

IBM picks Stagwell as lead creative partner for global work

IBM has selected Stagwell as its lead creative partner, with Anomaly and Code and Theory set to operate as a unified team across channels and geographies. The work is positioned around evolving IBM’s “Let’s Create Smarter Business” campaign and supporting faster, more connected execution.The company outlined the partnership in an official announcement, including expectations that initial work will arrive in August 2026.Table of contentsJump to e…

IBM Names Stagwell As Lead Creative Partner

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