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IBM partners with Scuderia Ferrari to use AI for personalised fan storytelling
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IBM partners with Scuderia Ferrari to use AI for personalised fan storytelling
IBM has partnered with Scuderia Ferrari HP to overhaul Ferrari’s fan app and use artificial intelligence to deliver personalised storytelling that keeps fans engaged year-round, company and team executives told TechCrunch. The collaboration focuses on turning high-frequency race data and in-app engagement signals into accessible content, games, and AI-driven features designed to make each fan feel known. Partnership purposeIBM selected Formula O…
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