IBM hires Omnicom for advertising campaign (OMC:NYSE)

IBM hires Omnicom for advertising campaign (OMC:NYSE)

IBM hires Omnicom Media as global media agency, expanding their partnership.

IBM taps into Omnicom data and tech for global brief - DecisionMarketing

IBM has finally confirmed the appointment of Omnicom Media to handle its estimated $190m global media account, 18 months after the agency was handed “Big Blue’s” EMEA business. The appointment, which was leaked to the trade press back in April, follows a pitch against Publicis and Dentsu. Incumbent WPP Media, which handled the account for over a decade declined to repitch, while sister agency Ogilvy has also stepped down. Work starts on July 1. …

IBM appoints Omnicom Media as global media agency of record

New Delhi: IBM appointed Omnicom Media as its global media agency of record, following a competitive review, the companies announced on Monday.  The mandate covers media planning and buying responsibilities across the Americas, EMEA, Japan, and APAC regions. The appointment will come into effect from July 1. The move expands the existing relationship between IBM and Omnicom Media in the EMEA region, where Omnicom Media was awarded the account in…

Omnicom Media secures global media AOR for IBM

IBM has appointed Omnicom Media as its global media agency of record following a competitive review. The appointment, effective July 1, covers media planning and buying responsibilities across the Americas, Europe, the Middle East and Africa (EMEA), Japan and the Asia-Pacific (APAC) regions. The agreement expands the existing relationship between the brand and agency in EMEA, where the agency was awarded the account in January 2025. Commenting o…

IBM Expands Omnicom Partnership with Global Media Agency Appointment

IBM (NYSE: IBM) has selected Omnicom Media Group (NYSE: OMC) as its global media agency following a competitive review, expanding the companies’ existing relationship. Under the new agreement, Omnicom Media Group will oversee IBM’s advertising media strategy and execution across the Americas, Europe, the Middle East and Africa (EMEA), Japan and the Asia-Pacific (APAC) region. The appointment builds on work Omnicom was awarded by IBM last year. “…

IBM to Appoint Omnicom Media as Global Media Agency of Record - CanadianSME Small Business Magazine

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced it will be named global media agency of record for IBM following a competitive review. The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions. The decision expands an existing relationship between IBM and Omnicom Media in EMEA, awarded in January 2025. The decision underscores Omnicom’s strength in seamlessly…