Ias Launches First-to-market Partnership With Lyft Media To Provide AI-driven Third-party Measurement For Advertisers

Lyft ramps up its ad business with three new ad formats; CEO David Risher said that Lyft is on track to reach a $100M annualized ad revenue run rate by 2025 end

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IAS partners with Lyft Media to provide independent ad quality measurement

Integral Ad Science (IAS), a media measurement and optimisation firm, has announced a new partnership with Lyft Media to provide third-party verification tools for advertisers. The collaboration allows brands to assess the quality of their ad placements on Lyft’s media network through IAS’s viewability, invalid traffic (IVT), and brand safety metrics. The partnership marks IAS as the first independent media quality measurement provider for Lyft …

IAS Launches Industry-First Partnership with Lyft Media to Deliver AI-Powered Third-Party Measurement for Advertisers

Integral Ad Science, a global leader in media measurement and optimization, has announced a pioneering partnership with Lyft, becoming the first third-party media quality measurement provider for Lyft Media. This collaboration gives advertisers the ability to validate the performance of their Lyft Media campaigns through IAS’s advanced Viewability, Invalid Traffic (IVT), and Brand Safety Measurement. As the first company entrusted to independent…

IAS partners with Lyft Media for AI-driven third-party measurement for advertisers

New Delhi: Integral Ad Science, a global leader in media measurement and optimization, has announced a pioneering, first-to-market partnership with Lyft. This strategic alliance positions IAS as the exclusive third-party measurement provider for Lyft Media, enabling advertisers to assess the quality of their media investments through robust Viewability, Invalid Traffic (IVT), and Brand Safety metrics—now available for Lyft’s in-app ad inventory.…

Ias Launches First-to-market Partnership With Lyft Media To Provide AI-driven Third-party Measurement For Advertisers

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