IAB updates Diligence Platform as regulators scrutinize tracking technology

IAB updates Diligence Platform as regulators scrutinize tracking technology

(Graphic by The Desk) The Interactive Advertising Bureau (IAB) has announced new updates to its Diligence Platform to help companies navigate an increasingly complex compliance landscape. The update comes at a time when regulators at all levels are increasing their scrutiny of online tracking measures, including cookies, tracking pixels and other tools. The Federal Trade Commission (FTC) is one agency that has zeroed in on how these technologies…