Published • loading... • Updated
IAB Europe Promotes the Measurement of in-Store and Travel Media Retail and Proposes Two New Standards
Summary by Brand News
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.2 Articles
2 Articles
IAB Europe submits to comment until October 23 the version 2 of its retail media measurement standards in store. Behind a technical document is a simple question: what exactly do we sell when we sell an advertisement in a supermarket? The poor parent of the measure The retail media has experienced these [...] Read more Retail media in store: IAB Europe puts the meters back to zero first appeared on JUPDLC.
IAB Europe has presented the documents that contain new standards for measuring media commerce to collect the comments of the professionals. The article IAB Europe promotes the measurement of retail media in-store and travel media and proposes two new standards comes from Brand News.
Coverage Details
Total News Sources2
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
