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IAB Double-Clicks on AI Efforts

Summary by TvTechnology
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
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TvTechnologyTvTechnology

IAB Double-Clicks on AI Efforts

The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy

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IABIAB

IAB Double-Clicks on AI: Taps Caroline Giegerich as VP, AI, and Partners with Consultants Alvarez & Marsal (A&M)

Caroline Giegerich, IAB VP of AI to lead strategic initiatives advancing AI standards across digital advertising. Read the press release.

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IAB broke the news in on Tuesday, April 29, 2025.
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