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Former Glasgow Apple Employee Sam Sung Changes Name to Avoid Attention

Sam Struan changed his name to avoid career discrimination after his Apple business card with the name Sam Sung went viral in 2012, raising over $2,500 for charity.

  • Someone posted a photo of his Apple business card online, and it spread rapidly on Reddit, turning Sam Sung into an internet sensation while he worked at an Apple retail store.
  • After the viral episode, he adopted the surname Struan to avoid being known as an internet joke and to protect future job prospects, choosing Struan from a village on the Isle of Skye, Scotland.
  • When reporters arrived at the store, Apple pulled Sam Struan off the floor and soon after removed his business cards, telling staff not to identify him.
  • He auctioned Sam Sung Apple business card and uniform pieces for charity, with the main card selling for over $2,500 and Children's Wish charity seeing increased donations.
  • Even now, more than a decade later, some contacts and acquaintances still call Sam Struan Sam Sung, and `Struan said he was left` "terrified" by sudden fame but wishes he had been more relaxed.
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An Apple former worker changed his last name to avoid becoming a joke on the internet, then raised his employee card by 2,500 euros. The company discovered a viral publication.

·Madrid, Spain
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Business Insider broke the news in United States on Wednesday, October 22, 2025.
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