US EditionTaco Bell Boosts Beverage Game with Nationwide Launch of 'Refrescas'
- Taco Bell launched its new nationwide Refrescas beverage lineup on June 26, 2025, featuring six drink options available now.
- The launch followed successful limited-time tests of Agua Refrescas in Southern California during 2024 that received positive consumer feedback.
- The Refrescas lineup includes three refreshers with freeze-dried fruit, two Rockstar Energy drinks priced at $4.49 for 20 ounces, and a frozen Freeze priced at $3.79 for 16 ounces.
- Liz Matthews noted that many people, particularly younger customers, are incorporating refreshing beverages into their daily routines for either an energy boost or a sweet indulgence.
- Taco Bell plans to grow its Live Más Café concept by opening over 30 new outlets throughout Southern California and Texas by the end of 2025 to enhance its beverage offerings.
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12 Articles
Popular taco chain 'better than Chipotle' announces 30 more new locations
A POPULAR taco chain dubbed “better than Chipotle” by fans has announced 30 new locations coming to two US states by this fall. Known for its tasty tacos and burritos, the brand is also betting big on beverages with a new national rollout of a vibrant six-drink lineup just in time for summer. Taco BellTaco Bell is opening 30 new Live Más Cafés in California and Texas by this fall, it’s been announced[/caption] Taco BellThe brand is also rolling …
Taco Bell boosts beverage game with nationwide launch of 'Refrescas'
Taco Bell is making some additions to its menu in the beverage category. Called "Refrescas," the new lineup includes six drink options and will be available nationwide. According to a news release from the fast-food chain, the decision came after the success of limited-time tests.The drinks will offer options with freeze-dried fruit pieces, two flavors mixed with Rockstar Energy drinks, and a frozen flavor.Were seeing today that people, especial…
Taco Bell Has 6 New Menu Items and We Want To Try Them All
Plus, dozens more items are on the way.Adobe Stock/AllrecipesKey TakeawaysTaco Bell just released a new menu of drinks, including a brand-new Refresca Freeze flavor.The chain also announced expansion plans for its Live Más Café as well as new locations across the U.S., opening later this year.Taco Bell has been on fire with new releases this year. And the latest launch shows the chain has no plans of slowing down.Since teasing more than 20 new i…
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