Hyundai’s World Cup Campaign Blends Football and Robotics
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Audi Nuvolari: the hybrid beast that changes the rules Hyundai Motor has announced its greatest deployment of mobility and robotics for a FIFA World Cup. The movement arrives in the largest World Cup organized to date, with three host countries and logistics that forces to coordinate headquarters, hotels, press centers, internal operations and daily travel. Hyundai does not speak only of support cars: it speaks of a complete fleet and robots Bos…
Hyundai’s World Cup campaign blends football and robotics
Hyundai is turning its FIFA World Cup 2026 sponsorship into something much bigger than a traditional sports marketing campaign. The automaker has launched “Next Starts Now,” a global initiative that combines football stars, emerging athletes, robotics, creator content, fan experiences, and cultural storytelling under a single brand platform.At the center of the campaign is a cinematic film featuring Tottenham Hotspur star Son Heung-min, five ris…
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