Hyundai, Kia face pressure to hike prices amid US tariff impact

Hyundai, Kia face pressure to hike prices amid US tariff impact

Amid widespread forecasts of double-digit declines in second-quarter operating profit, speculation is growing that Hyundai Motor and Kia may need to consider raising their prices in the United States to offset potential earnings losses caused by the country’s 25 percent auto tariff. Supporting this speculation is the likelihood of an even larger profit decline in the following quarter, driven by shrinking U.S. inventory that has stopped them fro…