HSBC bets HK$4 million a month on flagship branch to keep physical outlets relevant

HSBC bets HK$4 million a month on flagship to keep physical outlets relevant

HSBC is turning to coffee, macarons and essential-oil massages to draw customers into its branches, as traditional lenders rethink their physical networks amid growing use of digital banking. The bank is spending HK$4 million (US$510,200) a month on its five-storey Causeway Bay flagship, which opened on Sunday at Capitol Centre in Jardine’s Bazaar. Covering 32,000 square feet, it is “one of the biggest investments in recent years” for HSBC Hong …

HSBC Tests New Branch Model With Five-Storey Hong Kong Flagship

HSBC is testing a new branch format in Hong Kong that combines traditional banking with financial education, wellness and lifestyle services. The five-storey branch at Capitol Centre in Causeway Bay spans more than 32,000 square feet and consolidates two existing locations. It is the first HSBC Group branch to bring these services together under one [...]

HSBC bets HK$4 million a month on flagship branch to keep physical outlets relevant

HSBC is turning to coffee, macarons and essential-oil massages to draw customers into its branches, as traditional lenders rethink their physical networks amid growing use of digital banking. The bank is spending HK$4 million (US$510,200) a month on its five-storey Causeway Bay flagship, which…