US EditionHow Xero Shoes Went From Startup to Global Success
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How Xero Shoes Went From Startup to Global Success
When Lena Phoenix and Steven Sashen started Xero Shoes, they had no way of knowing that their minimalist footwear idea would grow into a leading brand, occupying nearly 100,000 square feet of office and warehouse space, with a branch in Prague. In 2009, the husband-and-wife team was launching their fledgling company while managing what you might call a hairy internal conflict. Headquartered in the spare bedroom of their Boulder, Colorado, home, …
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